Bodybuilding champion launches first line of fitness supplements in Egypt
Emerging bodybuilder and entrepreneur Mahmoud Al Durrah hopes his new line of supplements can open a gateway in the fitness industry between the West and the Middle East, serving as a source of inspiration for young Egyptians.
Aiming to be the first Egyptian to launch his own brand of fitness supplements sold online and in stores by early 2016, Durrah says his dream is the first of its kind. âI want my supplement company to really be the biggest thing to come out of the Middle East when it comes to bodybuilding and fitness,â said the two-time Canadian national bodybuilding champion. Egypt Independent.
Currently, almost all of the fitness supplements available in the market are developed and released in the United States and Canada, explains Durrah.
With Egypt as the primary market, the new Durabolic Nutrition line will include six products: two flavors of whey protein isolate, testosterone support, pre-workout, intra / post-workout recovery and fat burner.
A graduate of the American University in Cairo, Durrah says launching her product in Egypt only makes sense because Cairo is her hometown and most of her fans are Egyptians. âThe amount of support I get from them only returns the favor in the best possible way,â he adds.
Durrah posed on stage in July at the 2015 Canadian National Championships, where he took first place for the second time after suffering a severe burn.
Sponsor Egyptian athletes
With a pool of talented athletes in the Middle East, Durrah believes it’s time to shed some light on the region with her connections and business know-how. One of his goals, which he hopes to achieve through Durabolic Nutrition, is to sponsor Egyptian athletes, strengthen their image and propel them onto the world stage.
The problem, says Durrah, is that Egyptians have a lot of potential in both work ethic and fitness genetics, but lack the great local fitness sponsors that exist in the West. âI want to give them the opportunity that they don’t really have,â he explains.
Durrah already has a few Egyptian athletes in mind to sponsor once he sets up his business.
Beat the odds
Having succeeded through thick and thin, Durrah hopes her story will embolden young Egyptians around the world. Durrah has suffered a serious accident before almost every championship he has competed in, from a motorcycle accident where he broke his knee to another incident that led to him having a shoulder reconstruction. Despite the circumstances, he won several of his competitions.
Four years ago, when he moved to Montreal to be with his kids, he spent a lot of time jumping from job to job, just to make ends meet. Without any knowledge of French, he struggled. âI had absolutely nothing. My job at the time was waxing cars at a gas station and I had two children to feed. I had to get up at 5 am, finish at 7 pm, then go to the gym and sleep six hours if I was lucky, âhe says.
Before his last championship competition in Canada, Durrah was attempting to put out a house fire when he suffered second and third degree burns over much of his body, spending several days in intensive care. After recovering at home for two months, he returned to win the 2015 Canadian Bodybuilding Championship for the second time.
Durrah is lying on a bed in hospital shortly after being burned in a fire in late October 2014. He only had until July to prepare for the Canadian National Championship, where he won the first square.
To reflect this inspiring success story, Durrah says that Durabolic Nutrition will feature an advertising campaign showing athletes in challenging environments with the motto: âWhy are you here?
Nutrition and work ethics
Although Durabolic Nutrition is still in the testing phase, Durrah says her fans will be happy not only with the high quality of her product, but also with the taste. Vanilla Coconut Protein Powder is a new flavor that the Egyptian market has never seen. âIt tastes like heaven,â Durrah said with a smile.
As Durrah prepares for his next competition, he is now focusing on training, in addition to his new line of supplements. He trains a wide variety of athletes, from men who want a bodybuilding physique to women who want to compete in bikini competitions, and of course, the average person who wants to get in shape.
As her product expands in Egypt, Durrah looks forward to visiting her home country more often, eventually teaming up with local gyms and training Egyptians online from Canada. âI didn’t get into bodybuilding for the money,â he says. âI got into this out of passion. I love to see how people feel when they see how much I’ve changed their appearance. And most importantly, the anticipation of competition preparation and the hard and brutal work involved. Everything shows on stage, you can’t cheat and hide from it. I am not joking; I never skip meals or workouts. And those who make it walk on stage like its thin ice, and I’ll be under it when it shatters. “
Durrah hopes that through his product and coaching efforts, he can give back to the community where he was born and raised in a bigger way than anyone in the fitness industry has ever done.